Displaying 1 - 10 of 1312 results for marketing, branding, "old brands", brands, packaging (0.035 seconds)
Toops Scoops: How the future looks for branding and marketing
Watch, listen and intuit so your brand remains relevant long-term.
Tips for sustaining nostalgic brands
Food Processors provide tips on how to sustain nostalgic brands.
Extending brand equity to foodservice
Why sell a commodity ingredient to foodservice clients when you can provide an ask-for brand that differentiates the restaurant, too?
Packaging gets psyched
How some food marketers use emotional triggers and sensory cues in packaging design to attract buyers and to create a bond with the brand.
Got milk … packaging?
Lessons can be learned from dairy processors that are designing packages to attract kids, boost brands and deliver convenience.
Improve security through packaging
Emerging technologies can help create a package that safeguards products from tampering and protects your brand from counterfeiting.
Note to Marketing: Careful Branding
Manufacturers and retailers should focus on incorporating good content into their products and not overly promote on the basis of superfood branding.
Packaging from Major Snack Brands Gets a New Purpose
PepsiCo’s Frito-Lay and TerraCycle Partner to Start Chip Bag Brigades to Upcycle Used Packaging
Market View: Build brands, don’t kill them
If your brand strength is based primarily on consumers waiting for a price promotion, you have reached the beginning of the end.
Going first class with glass
Processors gravitate to glass packaging for branding, premium positioning and product protection.
